One of the major advantages of taking on a franchise is that you have a readymade brand to work with. There are a number of reasons why this makes sense, not least the availability of a proven product and, hopefully, all the support you need when you decide to come on board.

But why to do people buy from brands in the first place? Here are just a few reasons:

Peace of Mind

People like to be sure that they are getting the right product or service for them. A well-known brand comes with a reputation for delivering what is required, wherever it’s bought in the world. Peace of mind can’t be underestimated when it comes to people’s buying behaviour. That doesn’t mean they aren’t prepared to look at new products and services on the market but they will be more likely to choose a brand they recognise when they want a specific outcome, particularly at short notice.

Quality Guarantee

Along with peace of mind, is the fact that a settled brand provides the quality that customers are looking for. Whether that’s a cereal that always tastes good when you pour on the milk or a car that brings more miles per gallon and comfort. Quality products, fast delivery and strong customer services are all part of those brands that have strong core values. This leads to loyalty amongst advocates and is an essential part of the emotional attachment to chosen brands.

Value Added Extras

People may choose a brand because of its value added extras, the things that competitors don’t deliver or don’t deliver as well. A prime example would be Apple iPhones that not only give customers a recognised design and feel to their products but also extras such as quality app, music and media downloads.

Reflecting Values

Brands work best for customers when their core values match each other. So, for instance, if one of your key concerns is the environment and climate change, you are more likely to opt for a brand that has sustainable working practices and has made key commitments to reducing their impact on the world around us. If you are concerned with good, healthy eating at a low cost then you might be attracted to a supermarket brand that has a wide range of fresh vegetables that are organically produced at a price you can easily afford as well as ethically sourced.

Sharing and Social Acceptance

People like to fit in with other people who share their world view. That’s why demographics are so important when a product is being marketed to the wider world. The brand will have a specific customer in mind but those same customers will want to fit in with their peers as well. So clothing brands become popular amongst certain types of young adults, who want to maintain their standing amongst peers, and all subcultures develop their own trends that brands can connect with.

The major factor in brand development is making that big emotional connection with consumers. Once people feel something for a product or service then they are more likely to use it again and again. Don’t forget that each of us has our own brand, good or bad, as well. A computer geek may well favour a brand that is pushing the boundaries of tech rather than one that produces the same old product each time.

People buy from brands because they fulfil their core needs and wants and if you can find what appeals to your chosen demographic and deliver it in spades, then you have a head start over your nearest competitors. When it comes to buying a franchise, this aspect of business development is already in place.

There are many people who dream of being their own boss and running a business. Go online and you’ll find plenty of stories of entrepreneurial success – simple ideas that have taken off and made their creators successful. It’s a big move though. Going out on your own is fraught with dangers, however, even in today’s hi-tech world where we have so many business tools available.

Buying a franchise is one option that many budding entrepreneurs consider as an alternative. It provides a way of running your own business with an already proven product. You also get the support you need which, while it doesn’t guarantee success, gives you a good chance of making it if you put in the work and have the right attitude.

A Ready Made Business Model

Choose the right franchise to buy into, and you have a business with a proven track record, a strong, recognised brand and a loyal customer base. It gives you a big leg up compared to starting a business of your own from scratch and the effort you need to put in to get traction in a competitive market place. The way business is done in a franchise has already been mapped out for you including the look and feel of the product and how it is marketed to customers.

Training and Support

One of the key factors in going it alone is learning the skills and developing the business acumen that lead to success. For many new entrepreneurs with start-ups this can be an extremely sharp development curve and mistakes can often be costly – that’s why a large number of new business fail within their first year.

A good franchise opportunity comes with the right training and support that is tailored to your needs. They’ll be able to identify where you need to develop your skills and provide the kind of help that many start-up entrepreneurs can only dream of. With all that experience and assistance to fall back on there’s obviously more chance of success with a franchise. Don’t forget, a good franchisor will only choose those people who have the potential to help grow and promote the company – it’s not just a simple question of attracting people who are willing to pay to use their brand. That’s not in their interest.

Lower Risk, Great Returns

Because you’re buying into a proven product or service, the risks of failure are certainly lower. If you have the right drive and determination and pick the appropriate franchise that matches your entrepreneurial character, then you should rightly expect to succeed.  In return you get the independence that you would expect from running a small business with the financial benefits which go with that. You might also find it easier to get finance to run a proven franchise rather than one that is being started from the ground up.

You don’t need to have experience of running a business yourself to own a franchise and it gives you the chance to learn and develop your entrepreneurial skills ‘on the job’ as it were. What franchise companies are often looking for is the determination and ability to succeed rather than a proven entrepreneurial track record per se. That’s what makes it an ideal place to start for people who want to step out into the business world and blaze their own trail.